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Is sketching new ideas 📖✏️
Is probably at the gym 🏋️💪
Is tuning his guitar 🎸🎼
Is teaching design 🧑🏻💻🎨
Is styling his outfit 👔🥾
Is meditating 🧘🏼✨
Is capturing candids 📸✌🏼
Is sketching new ideas 📖✏️
Let's connect
hello@bharatchhatwal.com
Email copied!
CARLSBERG


Brewing Creativity: Ad Campaigns and Retail Design
About Carlsberg
Renowned for its premium beers, the brand is celebrated for innovative marketing that blends heritage, sustainability, and modern storytelling. With the iconic tagline “Probably the best beer in the world,” its campaigns create strong emotional connections through striking ads and immersive retail experiences, captivating audiences globally.
ROLE
Art Director
TIMELINE
60 days
LOCATION
Delhi, India


CARLSBERG PHOTO BANK
CARLSBERG
PHOTO BANK
A challenge was presented to revamp Carlsberg’s photo bank with a fresh brand identity centered around their signature bottles. Using 3D software like 3ds Max and Keyshot, I developed high-quality visuals tailored for digital promotions. Below are a few shots I created as part of this project.












A BETTER MOUSTACHE
The challenge was to create a unique and engaging campaign for #InternationalBeerDay. To bring this to life, we conceptualized and developed an AR filter on Instagram inspired by beer froth, allowing users to #OwnTheFoam with six unique moustache styles.


CELEBRATE THE REDS
The challenge was to celebrate Carlsberg’s 28-year partnership with Liverpool F.C. in a way that resonated with fans in India. We conceptualized a contest offering fans the chance to meet Anfield legends and win a limited-edition souvenir. My role involved designing the souvenir and creating promotional materials that captured the spirit of #CelebrateTheReds while honoring the partnership’s legacy.












Smoothest CELEBRATION
Smoothest
CELEBRATION
The task was to create a 10–15 second “Carlsberg Shortie” as part of AOS content, tailored for a topical moment—New Year’s celebration. The goal was to craft a quick, engaging piece that resonated with the festive spirit. The post copy, “Kick-off 2021 with a smooth celebration! Carlsberg wishes you a #HappyNewYear!”, set the tone for the design and messaging.


Smoothest STICKERS
The challenge was to create engaging content for National Sticker Day, celebrated on January 13. For Carlsberg, we designed a collection of GIFs that could double as stickers for social media stories. These stickers captured Carlsberg’s essence while encouraging users to share their love for the brand in a fun and creative way.
















CARLSBERG NY DAWN
The challenge was to create innovative shelf display options for Carlsberg NY Dawn’s launch in Maharashtra and Karnataka, showcasing its refreshed bottles. The displays needed to incorporate CBS (Carlsberg Smooth) and CBE (Carlsberg Elephant) packshots, along with Carlsberg’s logo & Hop Leaf/Elephant icons. The designs were developed using 3ds Max and V-ray.
















Carlsberg Showreel
The task was to create a two-minute showreel showcasing the best work done for Carlsberg at Dentsu Impact. The objective was to promote the agency and highlight Carlsberg’s key achievements, offering a concise snapshot of impactful collaborations and creative excellence.
Kronenbourg wallpaper
Kronenbourg
wallpaper
The task was to design wallpapers for Kronenbourg Blanc 1664, part of the Carlsberg Group, while maintaining its distinct aesthetics and premium brand identity. I used 3ds Max for modeling and Keyshot for rendering, ensuring visually engaging and high-quality outputs aligned with the brand’s sophisticated style.












1664 blanc gift box
The task was to design a gift box for Kronenbourg Blanc 1664, reflecting its iconic aesthetics characterized by elegance, sophistication, and a premium feel. The design needed to embody the brand’s French heritage and modern appeal, creating a packaging experience that resonates with its refined audience while staying true to Kronenbourg’s visual identity.






Working on Carlsberg projects taught me the importance of balancing creativity with brand consistency across diverse campaigns and platforms. From designing retail displays to creating digital content and experiential activations, I honed my skills in visual storytelling, collaboration, and attention to detail. These experiences deepened my understanding of crafting engaging, impactful designs that resonate with audiences while staying true to a brand’s core values and aesthetics.
More work this way
BHARAT CHHATWAL
Creative Director, presently shaping interactions at Adobe.
Move it around 👇🏼😉
USER
RESEARCH
UX DESIGN
VISUAL
IDENTITY
MOTION
GRAPHICS
STORYTELLING
WEB DESIGN

CURRENTLY CRAFTING
EXPERIENCES AT ADOBE
2023 - PRESENT 🎯👨🏼💻
My essential stack
A Complete Toolkit to Enhance and Streamline My Workflow.


Located in India
Let's connect
hello@bharatchhatwal.com
Email copied!
Let's connect
hello@bharatchhatwal.com
Email copied!






















