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Is sketching new ideas 📖✏️

Is probably at the gym 🏋️💪

Is tuning his guitar 🎸🎼

Is teaching design 🧑🏻‍💻🎨

Is styling his outfit 👔🥾

Is meditating 🧘🏼✨

Is capturing candids 📸✌🏼

Is sketching new ideas 📖✏️

Let's connect

hello@bharatchhatwal.com

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AIRTEL BLACK

AIRTEL
BLACK

India’s First All-in-one Plan

About Airtel Black

Airtel envisioned transforming Indian households into integrated Airtel homes by merging their prepaid, postpaid, Wi-Fi, and DTH services into a single, cohesive ecosystem called Airtel Black. To generate excitement about this innovative experience, I developed a distinct identity for Airtel Black that emphasizes not only the program's features but also its emotional advantages.

ROLE

Art Director

TIMELINE

24 days

LOCATION

Delhi, India

challenge

My task was to develop a branding system for Airtel Black, including a logo and brand assets, inspired by yet distinct from Airtel’s existing identity. Focused on futurism and a premium appeal, this identity aims to elevate the customer experience.

ART DIRECTION

This branding blends futuristic design with sleek animation. The logo’s varied thicknesses add dynamism, brought to life by smooth gradient animations. The uninterrupted gradient symbolizes the seamless Airtel Black experience. Classic blobs are updated with a premium black-red gradient and lens flare. The identity focuses on a premium and futuristic appeal, offering a differentiated experience that brings the future to today.

India's premier communications solutions provider - Airtel, announced the launch of its latest innovation Airtel Black on 2nd July 2021.

Visit - www.airtel.in/airtel-black to know more!

India's premier communications solutions provider - Airtel, announced the launch of its latest innovation Airtel Black on 2nd July 2021.

Visit - www.airtel.in/airtel-black to know more!

More work this way

CURRENTLY CRAFTING

EXPERIENCES AT ADOBE

2023 - PRESENT 🎯👨🏼‍💻

My essential stack

A Complete Toolkit to Enhance and Streamline My Workflow.

Located in India

5:47 PM

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Let's connect

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